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Service
WebCosts, the first service to forecast online ad buys, will be launching in third quarter 2008. Recently covered by Mediaweek, Katy Bachman indicated "While the Internet is the fastest-growing ad segment, drawing billions of dollars in ads each year, agencies placing dollars have had no benchmark to gauge ad rates for a particular buy."
NEW ORLEANS UPDATE: Effective with the February 2008 issue, New Orleans SQAD Spot TV costs are available.
SQAD Spot TV and Spot Radio feature average, low and high estimates. A "how to use" is included on the site, showing how each of these estimates is used in TV and Radio.
Spot Radio subscribers, please note: As Arbitron adds PPM markets (Portable People Meter), we supply monthly updated MarketTrends to track overall cost changes along with advice on how to use cost data with Arbitron PPM information
here.
Spot TV subscribers, please note: As Nielsen adds Local People Meter markets, we
have advice on how to use SQAD Spot TV here.
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Quality
We collect real costs for our continually updated national and local databases. Our proprietary transaction- based methodology forecasts media costs out one year for 210 TV, 299 radio, 18 Hispanic TV markets, along with national TV, cable and syndication.
We're working hard to make your job easier through
data partnerships
with Arbitron,
Media
Dynamics, Media
Framework, Nielsen
Media Research, PRtrak
and SRDS.
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Analytics
Our newest application, DATAVue and Electronic Data Delivery [EDD] are here!
Effective with the November issue of Spot TV, Spot Radio and Hispanic Spot TV, DATAVue software will replace for SQAD for Windows for full service agency, advertisers, single, and regional subscribers.
DATAVue joins NetCosts Online and SNAP, the only third-party multi-market TV system accredited by the MRC,
to round out our suite of analytic tools.
We also feature partnerships with Datatech,
Donovan Data Systems, IMS, International Software Development, Marketron,
MediaPost and Workhorse Software. |
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Data
NEW! SQAD is your full service source for national and local media cost forecasting.
National data: NetCosts is the first national TV database (network TV, cable, syndication) based on real costs. And for quarterly summary data, check out Media Market Guide-National.
Local reports: Monthly updates are available for 210 Spot TV DMAs, 299 Radio MSAs and 18 Hispanic Spot TV DMAs. And the quarterly Media Market Guide-Local has information on spot television, spot radio, newspapers and magazines.
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