SQAD

Welcome to SQAD!

The only media cost forecasting source, based on real transactions.

Learn more about WebCosts.

The June Spot TV report is now available.

Please check our calendar for all products.

SQADBlog: Is the Hispanic market where the action is?

Hispanic Spot TV CPP - Plus info

Effective with the issue being released on April 8, SQAD has changed the name of our Hispanic product from "Hispanic Spot TV CPP" to "Hispanic Spot TV CPP - Plus". The "plus" - our 50% larger database - results in greater accuracy and increased reliability. Planners and buyers will be able to use this unique information to plan better, buy better, and budget more effectively. Because the database name has changed, users will need to access it under the new name and the older database under its original name. Please click here to see how to access both sets of data.

Service

WebCosts is the Industry’s only resource that reports real-cost CPMs For Internet Display Advertising. As with other SQAD products, WebCosts CPM’s are built on the aggregation of actual transactions provided to SQAD by the agency community.

SQAD Spot TV and Spot Radio feature average, low and high estimates. A "how to use" is included on the site, showing how each of these estimates is used in TV and Radio.

Spot Radio subscribers, please note: As Arbitron adds PPM markets (Portable People Meter), we supply monthly updated MarketTrends to track overall cost changes along with advice on how to use cost data with Arbitron PPM information here.

Spot TV subscribers, please note: As Nielsen adds Local People Meter markets, we have advice on how to use SQAD Spot TV here.

Quality

We collect real costs for our continually updated national and local databases. Our proprietary transaction- based methodology forecasts media costs out one year for 210 TV, 299 radio, 18 Hispanic TV markets, along with national TV, cable and syndication.

We're working hard to make your job easier through data partnerships with Arbitron, Media Dynamics, Media Framework, Nielsen Media Research, PRtrak and SRDS.

Analytics

Our newest application, DATAVue and Electronic Data Delivery [EDD] are here! Spot TV, Spot Radio and Hispanic Spot TV use the DATAVue software.

DATAVue joins NetCosts Online and WRAP to round out our suite of analytic tools.

We also feature partnerships with Datatech, Donovan Data Systems, IMS, International Software Development, Marketron, MediaPost and Workhorse Software.

Data

NEW! SQAD is your full service source for national and local media cost forecasting.

National data: NetCosts is the first national TV database (network TV, cable, syndication) based on real costs. And for quarterly summary data, check out Media Market Guide-National.

Local reports: Monthly updates are available for 210 Spot TV DMAs, 299 Radio MSAs and 19 Hispanic Spot TV DMAs. And the quarterly Media Market Guide-Local has information on spot television, spot radio, newspapers and magazines.