National Data
SQAD offers three services that provide cost metrics for national media:
Broadcast,
Cable & Syndication
On-Line
Transaction-Based; Updated Weekly
Printed Volume
Opinion-Based; Updated Quarterly
Internet Display
PC/On-Line
Transaction-Based; Updated Monthly
The only source of real unit costs and C3/Program Live CPMs. The cost and audience data in NetCosts is collected without client name or product information from agency housekeeping systems.
Learn more about NetCosts.
MMG-National is the place to find market CPMs and CPPs for national TV (Network, Cable and Syndication) as reported by buyers. Data published is based on SQAD’s quarterly polling and reflects the latest market trends for Upfront and Scatter costs by vendor type and daypart.
Learn more about MMG National.
WebCosts increases the overall efficacy of the Internet display buying and selling process, providing industry professionals with a contemporary and real cost perspective on website and ad network pricing.
Learn more about WebCosts.
Local Data
Provides invaluable benefits for planning, negotiation, sales, competitive and post analysis:
- Saves time, allowing users to accurately evaluate the landscape.
- Makes budgeting a snap and accurately reports on the cost of advertising for multiple quarters.
- Gives full flexibility to adjust to market conditions with average, low and high cost levels.
- Raises accountability, the stable database assures the user of accurate projections.
- Contains reliable data, using our standard contributor-based methodology. Over $12 billion actual costs collected per year across all 3 local broadcast media types.
Many clients have referred to our original and oldest database simply as “SQAD”. SQAD Spot TV provides cost projections in LPM markets as they are rolled out by Nielsen, and in all remaining Nielsen DMAs based on diary research. We have continued to build the value of our Spot TV service by enhancing the reliability of the average, low and high indicators as well as adding more dayparts and demos to the database. SQAD Spot TV provides monthly updated CPP (cost per point) and CPM (cost per thousand) estimates for all 210 Nielsen DMAs, 67 demographics and 8 dayparts. SQAD's proprietary buy-side contributor-based transaction methodology (SQARE) assures users of reliable market-by-market data, using actual buys—and reporting real market costs.
Hispanic viewers are the fastest growing market segment today. The U.S. Hispanic population continues to mushroom, and you can complement your Hispanic media research with this valuable cost service. Hispanic Spot TV Plus offers the same features as SQAD Spot TV, including average levels, monthly updates and electronic delivery. Introduced in 2000 and significantly improved in 2009, SQAD Hispanic Spot TV Plus provides CPP (cost per point) and CPM (cost per thousand) estimates for all 19 Nielsen (NHSI) DMAs for 9 popular demographics and 6 dayparts.
SQAD Spot Radio has been the standard cost metric for this medium since 2002. SQAD Spot Radio provides CPP (cost per point) and CPM (cost per thousand) estimates for all 300 Arbitron Metro Survey Areas (MSAs), 38 demographics and 7 dayparts. PPM Spot radio costs are incorporated in the database as they are released by Arbitron. Monthly updates help in all aspects of planning, budgeting and competitive research in radio markets throughout the United States. Average-low-high cost levels are provided for the current quarter as well as projections for four future quarters. SQAD's proprietary buy-side contributor-based transaction methodology (SQARE) assures users of reliable market-by-market data, using actual buys—and reporting real market costs.
Analytic Tools
Three different computer systems are available from SQAD.
PC-based system that allows for analysis of Spot TV, Spot Radio, Hispanic Spot TV Plus, and Internet Display cost metrics.
Internet-based system to query and analyze the complete NetCosts database including Broadcast, Cable & Syndication.
Windows Ratings Analysis Programs for single and multi-market interrogation of Nielsen Overnight and Sweep ratings.
DATAVue–the flexible analytic system for SQAD Spot TV, Spot Radio and Hispanic Spot TV Plus–is available to all clients at no additional charge. DATAVue is a standalone system and can go on a network server or on individual PCs. DATAVue requires a minimum 486 processor with 8 MB of RAM, and works with Windows NT, Windows 2000, Windows XP and Windows Vista.
DATAVue:
- Works in conjunction with SQAD's Electronic Data Delivery [EDD] to get our subscribers data faster.
- Uses standard Windows conventions (e.g. Toolbars, Tooltips, Print Preview) to make learning and using the system easy.
- Enables users to design their own reports and views, selecting what they want to see across and down the page (columns, rows, subrows and sub-subrows).
- Displays the report exactly as it will be printed.
- Is network compliant.
- Allows for direct export of files into Excel.
NetCosts Online is SQAD’s online, password protected, system for evaluating the national television marketplace and programming costs. Each Subscriber has unique access to NetCosts' vast database and private access to their own schedules and comparisons (see sample reports).
WRAP consists of two industry-standard software applications: WRAP Overnights and WRAP Sweeps. Both products provide reporting and analytical tools for Nielsen’s local market NSI and NHSI television ratings. WRAP Overnights uses Local Dailies or Navigator data while WRAP Sweeps uses Local Monthlies or Viewers in Profile data.
Learn more about WRAP.
