Chicago

How to assess the impact in your market:

• We suggest monitoring activity in individual markets using our MarketTrend reports, which we will update each month.
• Compare PPM to the baseline (Diary and PPM Demo Data) using SQAD MarketTrends.
• After you assess the MarketTrend changes in your market, and if you buy only the top stations in the market and currently use the "Low" level, you may want to consider using a Low-Average CPM."

MarketTrends Key:

++	> = 3% higher
+	> = 1.5% BUT <3% higher
0	<1.5% change in either direction
-	> = 1.5% but <3% lower
- -	> = 3% lower

Daypart Key:

• AMDRV = AM Drive (6-10AM)
• Day = Daytime (10A-3P)
• PMDRV = PM Drive (3-7P)
• EVE = Evening (7P-Mid)
• MFAVG = Mon-Fri Avg (6A-Mid Mon-Fri)
• MSAVG = Mon-Sun Avg (6A-Mid Mon-Sun)
• WKND = Weekend (Sa-Su 6A-Mid)