WebCosts

WebCosts to Launch Version One in the Second Half of 2008

Real-Cost Data for Internet Display Advertising

Currently in development and will serve as a dynamic tool and interface designed to empower media professionals and publishers with real-cost Internet display advertising data.

WebCosts will report average cost data on many of the cost variables associated with website display advertisements at the category and site level.

WebCosts Data will:

• Eliminate the guesswork when proposing Internet display advertising media plans.
• Achieve a current and reality-based perspective of the display cost landscape for budgeting, buying and evaluation purposes.
• Start the display ad analytic process prior to launching the ad by providing an informed cost perspective.
• Help publishers better understand the marketplace and the market value of their website(s) before committing to a rate.

First Round of Findings Presented to Test Contributors

From fall 2007 through early January 2008, the WebCosts development team had successfully normalized multi-server platform data to produce the first ever, look at average CPMs, based on actual transaction data, for many leading Website Categories and Websites utilized by the advertising community. Reaction to these findings have been very positive.

Fourteen agencies, representing an excellent cross section of the Internet display advertising community, contributed nearly $3/4 of a billion dollars to the WebCosts development effort in during the fall of 2007.

Since the achievement of the normalization milestone, the WebCosts development team continues to work with the test contributor agency community to expand the database and organize the data in such a manner that the WebCosts system, when it is released later in 2008, will become the primary resource for Internet display advertising cost perspectives.

Charter Subscribers Invited!

We would welcome the opportunity to provide a full overview and answer any questions that you may have. To learn more about how to subscribe, please contact Tom Adams