WebCosts
Know what the market is paying for Internet Display Advertising before you commit.
WebCosts Overview
WebCosts reveals negotiated, market CPM costs for Website display advertising. WebCosts reported costs are the result of aggregating data that is provided anonymously to SQAD by subscribing agencies. Neither Agency nor Advertiser names are included in records SQAD aggregates for WebCosts, nor is an advertiser name part of WebCosts’ data requirements. WebCosts only reports cost – to – placement display ad attributes.
The objective of WebCosts is to increase the overall efficacy of the display buying and selling process by providing industry professionals with a robust perspective that is based on what the market is actually paying.
The WebCosts database aggregates server data fields commonly used by agencies.
Currently (March, 2009) WebCosts Test releases have reported the following:
- Low / Average / High CPM cost spreads for a variety of Websites
- These CPMs are based on buys including:
- Ad Sizes: Leaderboard (728 X 90), Medium Rectangle (300 X 250) and Wide Skyscraper (160X600) ad units
- Creative Types, including Rich Media
- Time-Span of buy, including CPMs for buys made for a Week, Month, or Quarter
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