Overview
The Media Market Guide-Local is available four times annually to advertising agencies, buying services and advertisers.
This book contains quarterly projections for spot television, spot radio, newspapers and magazines cost data.
The Media Market Guide-Local uses SQAD TV and SQAD Radio CPPs, along with partner sources. All the tables in the book are easy to
read and understand. An in-depth explanation page begins each section to clarify each correlating table individually.
Benefits
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SQAD Media Market Guide -Local- Specs
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4 times/year |
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26+ demographics |
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Spot TV,
Spot Radio, Newspapers, Magazines |
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- Saves time – five media located in one convenient report.
- Comprehensive:
- TV data includes SQAD TV CPPs – household trends, markets ranked by CPM HH, average DMA TV HH rating trends for the top 3 stations by daypart in top 100 markets, 21 demos with DMA CPPs and DMA & TSA CPMs, CPPs for top 50 markets, CPPs by daypart for all markets
- Radio – CPP in ranked markets for 26 demos – 5 dayparts
- Newspaper – daily and weekend newspapers by top DMA markets (circulation, DMA/Metro/Home County Coverages, inch rates, and reps)
- Magazine – circulation and costs city
and regional magazines in top 100 DMA's
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Additional Details
Frequency – updated quarterly.
- Fall Issue - 1st Quarter Projections, first week in September
- Winter Issue - 2nd Quarter Projections, first week in December
- Spring Issue - 3rd Quarter Projections, first week in March
- Summer Issue - 4th Quarter Projections, first week in June
Content - comprehensive data for five media
- Television
- DMA SQAD TV Costs per Rating Point (CPP) – Household Trends
- Markets Ranked by Costs per Thousand (CPM) Households
- Average DMA TV Home Rating Trends for the Top Three Stations by Daypart in 100 Top Markets
- 21 Individually Reported Demographics with DMA CPPs and DMA & TSA CPMs by Demographic for Ranked Markets
- Children (2-11) Weekday and Saturday Morning CPPs for 50 Top Markets
- CPPs by Daypart for All Markets Alphabetically
- Radio
- CPP in Ranked Markets for 26 Demographics by 5 Dayparts
- Radio Daypart CPP in Alphabetical Market Order for 26 Demographics for 5 Dayparts
- Newspaper
- Daily and Weekend Newspapers by Top DMA Markets (Circulation, DMA / Metro / Home County Coverages, Inch Rates, and Reps)
- Magazine
- Circulation, Costs, and Profiles for City and Regional Magazines in Top 100 DMAs
Sample
Click here to view a sample of our Market Media Guide - Local
Advertiser & Agency - Buy
Now
Colleges, Universities, and Libraries - Buy
Now
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