Overview

The Media Market Guide-National is available four times annually to advertising agencies, buying services, advertisers, broadcast networks, spot TV reps, cable networks and syndicators. This book contains quarterly projections for broadcast networks, cable networks and syndicated programming. The Media Market Guide-National uses data supplied by a variety of confidential buyer sources, our own proprietary information and analysis of general industry trends. Formerly the NETCOSTS printed report, the format, content and reliability of the information continue. [The name change was necessitated by the success of our new transaction-based NetCosts online system, which, in addition to a different methodology, has more detailed information, including day and date program costs.] All the tables in the book are easy to read and understand.

Benefits

• Comprehensive – information on broadcast networks, cable networks and syndication.
• Quick overview of upfront and scatter in an easy-to-read 3-year trend report.
• Flexable – cost-per-thousand and cost-per-point for both upfront and scatter buys.
• Adjustable - 19 demographics; 18 discrete plus households.