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Overview

"Paying too much for national television advertising?"

NetCosts – – The only network television, national cable and syndication advertising cost forecasting source. NetCosts data is on-line and available whenever you need it.

The new NetCosts will save you money:

• balancing the information gap between sellers and buyers
• providing "real cost" management and auditing tools.
• offering valuable insight into future costs.

Benchmark your national TV efficiencies with actual costs vs. other sources with seller provided pricing focused solely on market history. Seller provided pricing is almost always is based on a mythical rate card or a value 10+% higher than the highest paid rate. NetCosts lets you know where the market really is with transactional data from clients representing no less than 40% of U.S. spending - guaranteed.

CBS MarketWatch covers the story minutes after the conference - "SQAD to track network ad-price data. Could answer question: "What did the other guy pay?"

NOTE: NetCosts data is available to contributing partners only. For information on contributing, click here.

Benefits

SQAD NetCosts is invaluable for planning and negotiation:

• Plan more effectively.
• View actual transactions into the future.
• Use forecasts for combining partner change estimates, national economic factors and database relationships in one econometrically modeled forecasting tool.
• Obtain better marketplace insight with unique reports on spending, pacing, and bonus units.
• Access accurate benchmarking tools to help you measure buying prowess.
• Save time with easy-to-use evaluation tools.
• Save money with better budgeting based off of "real cost" reports.
• Gain confidence with reliable data to enhance decision making. Real Costs = Real Analysis!