Real Market Intelligence to Plan and Negotiate More Effectively
Netcosts is the largest database of real cost
information for network, cable and syndicated television providing
subscribers with:
- Exclusive automated benchmarking of exact schedules to define price relationships with each vendor.
- The only real cost source of C3 and Program Live CPMs
- Reporting of real pricing and CPMs (upfront, scatter, combination) to help determine what a program or schedule should cost.
- Unique insights into sold ratings, market share and no charge units by vendor and vendor type that impact negotiations.
What Do You Get With NetCosts?
- Online 24/7 Availability
- Program Level Reporting
- All Key Demographics
- All Dayparts
- Always Current Information (weekly updates)
NetCosts Analytic Reports
NetCosts subscribers have access to six multi-dimensional reports that
provide unique cost insights for both program and market level analysis.
Time Period/Program Analysis
This report enables the user to analyze, by commercial length, the cost (unit and efficiency)
of a time period, program, or program type within a specified date range.
See Schedule Analysis.
Schedule Analysis
This report enables the user to compare the cost of a schedule the
user has purchased or is about to purchase with the market price of
that schedule.
See Market Analysis.
Market Analysis
This report enables the user to measure the impact by daypart and
quarter of bonus units; to display upfront sell levels by vendor;
and to view the average unit pricing for each vendor.
See CPM/Rating Trend Analysis.
CPM/Rating Trend Analysis
This report enables the user to quickly view average cost and estimated
rating level comparisons within networks, defined dayparts and date ranges.
This report includes:
- C3 and Program Live viewing options.
- Market CPMs with and without No Charge units.
- Quarterly & Annual CPMs by broadcast or calendar year.
- An “All Day” daypart selection option.
See Pacing Report.
Pacing Report
This report enables the user to determine marketplace spending and market
share by network, by week or month within defined dayparts and date ranges.
See Event Report.
Event Report
This report enables the user to look up the average price, rating, CPP and
CPM for any program or telecast within a quarter.
Programs are categorized as Entertainment, News & Information or
Sports and are grouped into forty-one available sub-categories (i.e.
Entertainment: Drama; Sports: NFL; News: Magazines). No single
source data is ever displayed.
See Time Period/Program Analysis.
