Overview
When it comes to interpreting Nielsen TV Ratings, SQAD's SNAP Software is the industry leader. Since 1987, Snap has provided users with
the ability to analyze ratings across 200+ US Markets.
SNAP software, which allows users to quickly and accurately analyze
all spot television markets using Nielsen’s NSI data,
is the only third-party processor of local market
broadcast data that has been accredited by the Media
Rating Council Inc. The MRC, whose members consist
of advertising and media companies, ensures that industry
audience measurement services are valid, reliable
and effective.
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