Overview
Hispanic viewers are the fastest growing market segment
today. The U.S. Hispanic population continues to mushroom,
and you can complement your Hispanic media research
with this valuable cost service. Hispanic Spot TV offers
the same features as SQAD Spot TV, including average,
low and high levels, monthly updates and electronic
delivery. Introduced in 2000, SQAD Hispanic Spot TV
provides CPP (cost per point) and CPM (cost per thousand)
estimates for all 19 Nielsen (NHSI) DMAs.
Benefits
SQAD Hispanic Spot TV is invaluable for planning, negotiation,
sales, competitive and post analysis:
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SQAD Hispanic Spot TV Specs
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12 times/year |
 |
9 demographics |
 |
19 DMAs |
 |
6 dayparts |
 |
DATAVue. |
|
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- Saves time, allowing users to accurately evaluate
the rapidly growing spot Hispanic TV landscape
- Makes budgeting a snap, accurately reports on the
cost of advertising for 5 quarters
- Raises accountability, the stable database assures
the user of accurate projections. Given the challenges
involved in targeting ethnic populations, it is important
to know the costs per point and costs per thousand
for Hispanic television viewers.
- Reliable data, using our standard contributor-based
methodology.
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Additional Details
Frequency – updated monthly, the middle of each month, featuring
four quarters of data.
Demographics – Access to reliable information for 9 demographics.
| Adults |
Men
| Women |
| 18-34 |
18-34 |
18-34 |
| 18-49 |
18-49 |
18-49 |
| 25-54 |
25-54 |
25-54 |
Markets – all 19 Nielsen Hispanic Spot Index (NHSI) DMAs
are reported:
| Albuquerque |
Austin |
Chicago |
Corpus Christi |
| Dallas |
Denver |
El Paso |
Fresno |
| Harlingen |
Houston |
Los Angeles |
Miami |
| New York |
Phoenix |
Sacramento |
San Antonio |
| San Diego |
San Francisco |
Tucson |
|
Dayparts – all major dayparts are available for all markets.
| Early Morning |
Daytime |
Early Fringe |
| Early News |
Prime |
Late News |
Analytics - SQAD Hispanic Spot TV is available for analysis
via the all new DATAVue (for full-service agencies & advertisers).
The service encompasses:
- Monthly reports which include daypart specific CPP actual
estimates for the current quarter, plus CPP projections
for the next three quarters.
- 19 Nielsen Hispanic Spot markets
- 9 demographics.
- DATAVue (for full-service agencies & advertisers).
Advertiser or Agency:
Annual Subscription - Buy
now
One-time-only report ordering - Buy
now
Media - Buy
now
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