Overview
The next generation of radio cost forecasting is
here, replacing the former SPARC (radio) service.
New features will help in all aspects of planning,
budgeting and competitive research, including average-low-high
cost levels, monthly updates and the deployment of
the standard SQAD contributor-based methodology for
real cost data. SQAD Spot Radio provides CPP (cost
per point) and CPM (cost per thousand) estimates for
all 299 Arbitron Metro Survey Areas (MSAs).
NOTE: USING SQAD IN THE NEW ARBITRON PPM (Portable People Meter) MARKETS: As Arbitron moves from the diary to PPM Pre-Currency to PPM Measurement, buys will be coming into SQAD using PPM estimates and incorporated into our database. Over the coming months, our database will continue to be based on more PPM information. We suggest monitoring activity in individual markets in our MarketTrends – updated in the monthly newsletter and on the web site for the following markets:
*Embedded Market
For additional hints on how to use, please check out the PPM Hints.
If you need more help, please contact your Arbitron rep or
email us.
Benefits
SQAD Spot Radio is invaluable for planning, negotiation,
sales and competitive analysis:
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SQAD Spot Radio Specs
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12 times/year |
 |
38 demographics |
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299 MSAs |
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7 dayparts |
 |
DATAVue; Donovan Data Systems |
|
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- Saves time, allowing users to accurately evaluate
the spot radio landscape
- Makes budgeting a snap, accurately reports on
the cost of advertising for 5 quarters
- Full flexibility to adjust to market conditions
with average, low and high cost levels.
- Raises accountability, the stable database assures
the user of accurate projections
- Reliable data, using our standard contributor-based
methodology.
- More timely data - now available monthly in the
easy-to-use DATAVue.
|
Additional Details
Frequency - updated monthly, the middle of each month, featuring
five quarters of data.
Demographics - SQAD's large contributor base offers access
to reliable information for 38 demos.
| Adults
| Men |
Women
| Persons |
| 12-24 |
12-24 |
12-24 |
12-34 |
| 18+ |
18+ |
18+ |
Teens |
| 18-24 |
18-24 |
18-24 |
|
| 18-34 |
18-34 |
18-34 |
|
| 18-49 |
18-49 |
18-49 |
|
| 21+ |
21+ |
21+ |
|
| 21-34 |
21-34 |
21-34 |
|
| 21-49 |
21-49 |
21-49 |
|
| 21-54 |
21-54 |
21-54 |
|
| 25-49 |
25-49 |
25-49 |
|
| 25-54 |
25-54 |
25-54 |
|
| 35-64 |
35-64 |
35-64 |
|
Markets - all 299 Arbitron Metro Survey Areas (MSAs) are
reported:
| ABILENE, TX |
AKRON |
ALBANY, GA |
| ALBANY - SCHENECTADY - TROY |
ALBUQUERQUE |
ALEXANDRIA, LA |
| ALLENTOWN - BETHLEHEM |
ALTOONA |
AMARILLO |
| ANCHORAGE |
ANN ARBOR |
APPLETON - OSHKOSH |
| ASHEVILLE |
ASPEN, CO |
ATLANTA |
| ATLANTIC CITY |
AUGUSTA, GA |
AUGUSTA - WATERVILLE, ME |
| AUSTIN |
BAKERSFIELD |
BALTIMORE |
| BANGOR, ME |
BATON ROUGE |
BATTLE CREEK, MI |
| BEAUMONT - PORT ARTHUR |
BECKLEY, WV |
BEND, OR |
| BILLINGS |
BILOXI - GULFPORT, MS |
BINGHAMTON |
| BIRMINGHAM |
BISMARCK, ND |
BLACKSBURG - CHRISTN - RAD - PU |
| BLOOMINGTON |
BLUEFIELD, WV |
BOISE |
| BOSTON |
BOWLING GREEN |
BRIDGEPORT |
| BRUNSWICK, GA |
BRYAN - COLLEGE STATION, TX |
BUFFALO - NIAGARA FALLS |
| BURLINGTON, VT |
CANTON |
CAPE COD, MA |
| CASPER |
CEDAR RAPIDS |
CHAMPAIGN, IL |
| CHARLESTON, SC |
CHARLESTON, WV |
CHARLOTTE - GASTONIA - ROCK H |
| CHARLOTTESVILLE, VA |
CHATTANOOGA |
CHEYENNE, WY |
| CHICAGO |
CHICO, CA |
CINCINNATI |
| CLARKSVILLE - HOPKIN, TN - KY |
CLEVELAND |
COLORADO SPRINGS |
| COLUMBIA, MO |
COLUMBIA, SC |
COLUMBUS, GA |
| COLUMBUS, OH |
COLUMBUS - STRK - W POINT |
CONCORD (LAKE REGIONS), NH |
| COOKEVILLE, TN |
CORPUS CHRISTI |
DALLAS - FT. WORTH |
| DANBURY, CT |
DAYTON |
DAYTONA BEACH |
| DECATUR, IL |
DENVER - BOULDER |
DES MOINES |
| DETROIT |
DOTHAN, AL |
DUBUQUE, IA |
| DULUTH - SUPERIOR |
EAU CLAIRE, WI |
EL PASO |
| ELKINS - BUCKHANNON - WESTON, WV |
ELMIRA - CORNING, NY |
ERIE |
| EUGENE - SPRINGFIELD |
EVANSVILLE |
FARGO - MOORHEAD |
| FAYETTEVILLE, NC |
FAYETTEVILLE - SPRINGDALE |
FLAGSTAFF - PRESCOTT, AZ |
| FLINT |
FLORENCE, SC |
FLORENCE - MUSCLE SHOAL,AL |
| FREDERICK, MD |
FREDERICKSBURG, VA |
FRESNO |
| FT. COLLINS - GREELEY, CO |
FT. MYERS, FL |
FT. PIERCE, FL |
| FT. SMITH, AR |
FT. WALTON BEACH, FL |
FT. WAYNE |
| GAINESVILLE - OCALA, FL |
GRAND FORKS, ND - MN |
GRAND JUNCTION, CO |
| GRAND RAPIDS |
GREEN BAY |
GREENSBORO - WS - HIGH POINT |
| GREENVILLE/NEW BERN, NC |
GREENVILLE - SPARTANBURG |
HARRISONBURG, VA |
| HAGERSTN - CHAMBRSG - WAYNSB, |
HAMPTONS - RIVERHEAD, NY |
HARRISBURG - LEBANON - CARLIS |
| HARTFORD - NEW BRITAIN - MIDD |
HONOLULU |
HOT SPRINGS, AR |
| HOUSTON - GALVESTON |
HUNTINGTON - ASHLAND |
HUNTSVILLE |
| INDIANAPOLIS |
ITHACA, NY |
JACKSON, MS |
| JACKSON, TN |
JACKSONVILLE |
JOHNSON CITY - KINGSPORT - BR |
| JONESBORO, AR |
JOPLIN, MO |
KALAMAZOO |
| KALLSPELL-FLATHEAD VALLEY, MT |
KANSAS CITY |
KILLEEN - TEMPLE, TX |
| KNOXVILLE |
LA CROSSE, WI |
LAFAYETTE, IN |
| LAFAYETTE, LA |
LAKE CHARLES, LA |
LAKELAND - WINTER HAVEN |
| LAKELAND - WINTER HAVEN |
LANSING - EAST LANSING |
LAREDO, TX |
| LAS CRUCES, NM |
LASALLE - PERU, IL |
LAS VEGAS |
| LAUREL - HATTIESBURG, MS |
LAWTON, OK |
LEBANON - RUTLAND - WHITE, NH-VT |
LEWISTON - AUBURN, ME |
LEXINGTON - FAYETTE, KY |
LIMA |
| LINCOLN |
LITTLE ROCK |
LOS ANGELES |
| LOUISVILLE |
LUBBOCK |
LULUFKIN-NACOGDOCHES, TX |
| MACON |
MADISON |
MANCHESTER |
| MANKATO - NEW ULM - ST. P, MN |
MASON CITY, IA |
MCALLEN - BROWNSVILLE |
| MEDFORD - ASHLAND, OR |
MELBOURNE - TITUSVILLE - COCO |
MEMPHIS |
| MERCED, CA |
MERIDIAN, MS |
MIAMI - FT. LAUDERDALE - HOLL |
| MIDDLESEX - SOMERSET - UNION |
MILWAUKEE - RACINE |
MINNEAPOLIS - ST. PAUL |
| MOBILE |
MODESTO |
MONMOUTH - OCEAN, NJ |
| MONROE, LA |
MONTEREY - SALINAS - SANTA CR |
MONTGOMERY, AL |
| MONTPELIER - BARRE - WATERBURY, VT |
MORGANTOWN - CLARKSBRG - FAIR |
MORRISTOWN, NJ |
| MUNICE-MARION, IN |
MUSKEGON, MI |
MYRTLE BEACH, SC |
| NASHVILLE |
NASSAU - SUFFOLK (LONG ISLAND) |
NEW BEDFORD - FALL RIVER, M |
| NEW HAVEN |
NEW LONDON, CT |
NEW ORLEANS |
| NEW YORK |
NEWBURGH - MIDDLETOWN, NY |
NORFOLK - VIRGINIA BEACH - NW |
| ODESSA - MIDLAND, TX |
OKLAHOMA CITY |
OLEAN, NY |
| OMAHA - COUNCIL BLUFFS |
ORLANDO |
OXNARD - VENTURA |
| PALM SPRINGS, CA |
PANAMA CITY, FL |
PARKERSBURG - MARIETTA, WV |
| PENSACOLA |
PEORIA |
PHILADELPHIA |
| PHOENIX (SE KANSAS) |
PITTSBURG, KS (SE KANSAS) |
PITTSBURGH |
| PORTLAND, ME |
PORTLAND, OR |
PORTSMOUTH - DOVER - ROCHESTER |
| POUGHKEEPSIE, NY |
PROVIDENCE - WARWICK - PAWTUC |
PUEBLO |
| PUERTO RICO |
QUAD CITIES (DAVNPRT - RI - M |
RALEIGH - DURHAM |
| RAPID CITY, SD |
READING, PA |
REDDING, CA |
| RENO |
RICHMOND, VA |
RIVERSIDE - SAN BERNARDINO |
| ROANOKE - LYNCHBURG |
ROCHESTER, MN |
ROCHESTER, NY |
| ROCKFORD, IL |
ROCKY MOUNT-WILSON, NC |
SACRAMENTO |
| SAGINAW - BAY CITY - MIDLAND |
SALISBURY - OCEAN CITY |
SALT LAKE CITY - OGDEN - PROV |
| SAN ANGELO, TX |
SAN ANTONIO |
SAN DIEGO |
| SAN FRANCISCO |
SAN JOSE |
SAN LUIS OBISPO, CA |
| SANTA BARBARA, CA |
SANTA FE, NM |
SANTA MARIA - LOMPOC, CA |
| SANTA ROSA, CA |
SARASOTA - BRADENTON |
SAVANNAH |
| SEATTLE - TACOMA |
SEBRING, FL |
SHEBOYGAN, WI |
| SHREVEPORT |
SIOUX CITY, IA |
SOUTH BEND |
| SOUTHERN IL, (MARION,CARB) |
SPOKANE |
SPRINGFIELD, IL |
| SPRINGFIELD, MA |
SPRINGFIELD, MO |
ST. CLOUD, MN |
| ST. LOUIS |
STAMFORD - NORWALK, CT |
STATE COLLEGE, PA |
| STOCKTON |
SUNBURY - SELINSGRY - LEWISBRG, PA |
SUSSEX, NJ |
| SYRACUSE |
TALLAHASSEE |
TAMPA - ST. PETERSBURG - CLEA |
| TERRE HAUTE |
TEXARKANA, TX |
THE FLORIDA KEYS, FL |
| TOLEDO |
TOPEKA |
TRAVERSE CITY - PETOSKEY |
| TRENTON, NJ |
TRI - CITIES, WA (RCHLND - KN) |
TUCSON |
| TULSA |
TUPELO, MS |
TUSCALOOSA, AL |
| TWIN FALLS (SUN VALLEY) |
TYLER, TX |
UTICA - ROME |
| VALDOSTA, GA |
VICTOR VALLEY, CA |
VISALIA - TULARE - HANFORD,CT |
| WACO |
WASHINGTON, DC |
WATERLOO - CEDAR FALLS |
| WATERTOWN, NY |
WAUSAU - STEVENS POINT, WI |
WEST PALM BEACH - BOCA RATON |
| WHEELING |
WICHITA |
WICHITA FALLS, TX |
| WILKES BARRE - SCRANTON |
WILLIAMSPORT, PA |
WILMINGTON, DE |
| WILMINGTON, NC |
WINCHESTER, VA |
YOUNGSTOWN - WARREN |
| WORCESTER |
YAKIMA, WA |
YORK |
Dayparts – all major dayparts are available for all markets.
Morning Drive
6AM - 10AM |
Mid-day
10AM - 3PM |
Afternoon Drive
3PM - 7PM |
Evening
7PM - Midnight |
Monday-Friday
6AM - Midnight |
Weekends (Sat-Sun 6AM-Mid) |
Monday-Sunday Average
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Analytics – SQAD Spot Radio is available for monthly analysis
via the following systems:
The service encompasses:
- CPP/CPM estimates in 299 Arbitron MSAs.
- All data updated monthly.
- All markets have three cost levels - average, low and
high.
- 38 standard demographics and 7 dayparts.
- Each issue of SQAD Spot Radio contains daypart specific
CPP/CPM (cost per point/cost per thousand) estimates for
the current quarter, plus CPP/CPM projections for the next
four quarters.
- DATAVue.
Advertiser & Agency:
Annual Subscription - Buy
now
One-time-only report ordering - Buy
now
Media - Buy
now
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