The only real cost database for Internet display advertising that reports CPM and other essential cost information for websites and ad networks.

Overview

WebCosts increases the overall efficacy of the Internet display buying and selling process, providing industry professionals with a contemporary and real cost perspective on website and ad network pricing.

Benefits include:

• Reduces proposal/budget preparation time by providing CPMs based on the negotiated purchase price for numerous websites and ad networks.
• Provides a value baseline for discussion during the negotiation process through access to market CPMs.
• Enables robust post-buy analysis based on comparative transactions.

The WebCosts database is built from actual negotiated rates. This information is provided confidentially to SQAD by subscribing buy-side contributors with no identification of the advertiser or agency name.

SQAD aggregates the data from these numerous sources into a central database using file structures indigenous to server platforms used in the RFP and ad serving process. As with other SQAD products, WebCosts data will reveal cost-to-placement attributes rather than cost-to-advertiser information.