The only real cost database for Internet display and in-stream video advertising that reports CPM and other essential cost information for websites and ad networks.
WebCosts increases the overall efficacy of the Internet display and in-stream video buying and selling process, providing industry professionals with a contemporary and real cost perspective on website and ad network pricing.
- Reduces proposal/budget preparation time by providing CPMs based on the negotiated purchase price for numerous websites and ad networks.
- Provides a value baseline for discussion during the negotiation process through access to market CPMs.
- Enables robust post-buy analysis based on comparative transactions.
The WebCosts database is built from actual negotiated rates. This information is provided confidentially to SQAD by subscribing buy-side contributors with no identification of the advertiser or agency name.
SQAD aggregates the data from these numerous sources into a central database using file structures indigenous to server platforms used in the RFP and ad serving process. As with other SQAD products, WebCosts data will reveal cost-to-placement attributes rather than cost-to-advertiser information.