WRAP provides the deepest and most robust analytical tool of
local market ratings in the United States.
WRAP Overnights
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Ten single-market reports ideal for stations or station groups
along with anyone interested in individual station data.
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Twelve multi-market reports built to suit the needs of syndicators,
reps, networks, and agencies.
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Flexibility to view data by all markets, individual market,
station group, individual station, network affiliation, program group,
program genre, or individual program.
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Easy-to-learn user-friendly interface.
WRAP Sweeps
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Eight distinct reports with ample options making them a powerful
tool for research, programming, sales, and forecasting.
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Designed for simultaneous single market or multi-market
analysis, the reports are ideal for anyone using local market data.
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Standard features in most reports include customized demo and station
groups, projections, multi-book trending and averaging,
audience composition, ranking, data filtering and multi-market
summary comparisons.
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Same interface as WRAP Overnights makes transition between the two
programs very simple.
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Historical data starting November 1981.
Data for WRAP is released according to Nielsen’s delivery schedule.
For WRAP Overnights, the data is measured every day of the year and
released daily. Because the data arrives the next morning, Overnights
provides a “first look” at last night’s ratings. It is popular with
those who need data quickly and in a timely manner.
For WRAP Sweeps, the data is measured year-around on a monthly basis.
Most of the data is released about two to four weeks after the measurement period ends.
With offices on two coasts, we are available during your office hours for customer support.
Please contact us for all WRAP inquiries.
WRAP Overnights and Sweep Reports
WRAP Overnights: Single-Market Comparison Grids
One of ten single-market reports in WRAP Overnights, this report displays overnight ratings for
a single market in an organized grid format. Users can customize the look of the report through
time range, daypart, station, and program highlight options. The report can show single or
multi-day averages of stations side-by-side for up to five periods of time.
See Multi-Market Program Track.
WRAP Overnights: Multi-Market Program Tracks
One of twelve multi-market reports, the Multi-Market Program Tracks can
analyze the current performance of a program versus lead-in, competition,
lead-out, prior days, prior weeks, and prior sweeps. The report presents
single market along with various multiple market averages. Comparison tools
like percent change, time period rank, and up/down/flat tallies are also available.
See Program Analysis.
WRAP Sweeps: Program Analysis
This report provides insights into the performance of network, syndicated,
and local programming. The report displays up to 16 rating books at a time
for as many markets as desired. Users can apply “filters”
and run a multitude of summaries to further understand bottom-line program
performance.
See Time Period Analysis.
WRAP Sweeps: Time Period Analysis
This report dissects the time period portion of the rating book for one
or many markets. Data is displayed for up to 16 rating periods at a
time in a half-hour or quarter-hour format. Time Period Analysis has a
number of display options such as multi-book averaging, time-block
averaging and audience composition. A multi-market general
summary option provides a “national” view of the data.
See Single-Market Comparison Grid.
